Presented by Mi-Ai Parrish, Sue Clark-Johnson Professor in Media Innovation and Leadership at the Walter Cronkite School of Journalism and Media Communication at Arizona State University.
A unique opportunity to hear from a trailblazing editor, journalist and digital strategist, reflecting on a career that includes being the first female publisher of The Kansas City Star, the first minority to serve as publisher of The Arizona Republic—and the first Korean-American publisher in mainstream media.
Presented by Judi Terzotis, president, and Peter Kovacs, editor, The Advocate and Times-Picayune
In 2012, when Advance Publications reduced its print publication of the Times-Picayune from seven days to three, The Advocate, 80 miles north in Baton Rouge, moved into the city with a seven-day print New Orleans edition. Within three years, The Advocate overtook the Times-Picayune as Louisiana’s largest newspaper, and in May 2019, Advance sold the paper to The Advocate’s owners. In this session, the newspaper’s top executives will detail the business and editorial strategies that led its success.
Presented by Fredric D. Rutberg, publisher and co-owner, The Berkshire Eagle
When retired judge Fredric D. Rutberg and three other local investors bought The Berkshire Eagle and its affiliated publications, the daily had been weakened by years of cost-cutting. Rutberg vowed to take a different tack: Hiring more reports, increasing the local newshole and giving subscribers more for their money. In this session, he’ll review the results of this investment strategy.
Presented by Walter E. Hussman Jr., publisher, the Arkansas Democrat-Gazette and CEO, WEHCO Media
Faced in 2018 with the Arkansas Democrat-Gazette’s first money-losing year in more than two decades, Walter E. Hussman Jr. decided to take a bold step: Convince print subscribers to switch to digital readers, cutting production and delivery costs. Democrat-Gazette digital subscriptions now come with an iPad to hasten the conversion. Hear the early results of this audacious plan.
Presented by Jake Seaton, founder and CEO, and Kevin King, enotice
Protecting public notice revenue is a never-ending battle. Over the past decade, an average of 150 proposals have been introduced per year by state and local officials to change public notice laws. Often, these legislative efforts threaten the vital role newspapers play in distributing notice to their communities. This session will unpack trends in public notice legislation across the country, discuss breakthrough advocacy strategies, and explore modern solutions in the fight to protect public notices.
Presented by Matt Coen, co-founder and president, Second Street, and Ryan Dohrn, president, Brain Swell Media
This session explores publications that go far beyond one-off “special sections,” but instead can provide year-round revenue streams. Learn how to evaluate what kind of niche publication will work in your market, which readers and advertisers to target—and how to successfully sell your new product as a high-margin earner.
Presented by Jennifer Preston, vice president/journalism, Knight Foundation, and John Hinds, president and CEO, News Media Canada
With newspapers’ traditional advertising revenue in decline, if not a freefall, publishers are looking to new ways to fund the journalism vital to a democratic society. This session looks at two responses, from a foundation that is the leading U.S. funder of journalism, and the Canadian federal government. Earlier this year, the Knight Foundation committed $300 million over five years to help strengthen journalism and research into news technology. John Hind will report on the $600 million program the Canadian government has begun, including money for a Local Journalism Initiative that News Media Canada is setting up. It will provide funding to employ as many as 100 journalists on two-year contracts who will file stories for existing newspapers and a national portal.
Presented by Rick Dumas, senior director of single-copy sales, GateHouse Media
GateHouse Media is super-charging its single-copy sales program with a nationwide promotion that launched last spring and that will be followed up with further sweepstakes that not only jump-start sales but allow the papers to better know their readers by collecting names, emails, phone numbers and birthdays. Hear the early results of these promotions from GateHouse’s senior director of single-copy sales.
Presented by Jim Stevenson, owner and publisher, The Spinal Column Media Group
This session details how newspaper veteran Jim Stevenson expanded on a Saginaw, Michigan-based group of community weeklies and digital products—and was able to launch a weekly, created at the suggestion of local business owners, that was profitable from day one. Learn from the success of a small company that knows how to super-serve its readers and advertisers.
Presented by Stacey Hill, director of advertising and sales operations, News-Press & Gazette Company, St. Joseph, Missouri, and Emily Walsh, chief digital officer and publisher, Observer Media Group Inc., Sarasota, Florida
Email has become one of their major ways local SMBs market to current and new customers. This session looks at the best methods to deploy in order to provide local businesses with the most effective solutions. Learn how email marketing can us build audience and reach new advertisers. You’ll learn what’s working in email today, and who is making money with it.
Presented by Laurie Kahn, president & CEO, Media Staffing Network
Salespeople are becoming the hardest category to recruit. With 65 million Baby Boomers retiring in the next 10 years, you’d better have a plan on how to build a stronger sales staff. From team selling to compensation ideas, this session will show you how to get the most out of each person and how to start building organically to staff your sales department.
Presented by Rachel Gleason, senior manager of audience/engagement, Hearst Newspapers
Facebook invested $3 million in the launch of the Local News Subscriptions Accelerator, a three-month pilot program to help select news organizations to gain more digital gain more digital subscribers both on and off its social media platform. The program included training on digital subscription marketing with specific strategies and tactics. This session, led by participants in Accelerator, will reveal what was learned from this program.
Presented by Danielle Coffey, senior vice president, strategic initiatives, and counsel, News Media Alliance
The “Journalism Competition and Preservation Act” was introduced in April by the Democratic House Antitrust chairman and the ranking Republican member of the House Judiciary Committee. This legislation would give newspapers and other news publishers of online content a two-year antitrust “safe harbor” to collectively negotiate with Facebook and Google for better business arrangements. The News Media Alliance’s Danielle Coffey explains the legislation and gives an update on its progress through Congress.
Presented by Ken Harding, senior managing director, FTI Consulting Inc., PJ Browning, president, newspaper division, Evening Post Publishing, Charleston, South Carolina
The Digital Subscriptions Lab was a six-month program at a select group of newspapers of various sizes to find a sustainable business model for the newspaper industry. A partnership of FTI, the Google News Initiative and Local Media Association, the Lab amassed a mix of quantitative and qualitative market research, examining existing and potential reader segments to better understand the addressable market, readers' willingness to pay and more. At the time of its launch, FTI called the Lab a “unique, strategic partnership that will provide publishers with the opportunity to learn from each other and enable us to develop a new digital subscription model blueprint for the entire industry.” Hear the results of this program in this session.
Presented by John Thomas Cribb, associate, Cribb, Greene & Cope; Sara April, partner, Dirks, Van Essen, Murray & April; and Julie Bergman, vice president/newspaper division, Grimes, McGovern & Associates
When buyers look at your newspaper properties, what do they see? You’ll find out from the expert evaluations of the industry’s principal mergers and acquisition firms. They will provide insights into what potential buyers are looking for in a newspaper property, what those thinking of selling can do to make their property more appealing, and what valuations sellers might expect in this market.
Presented by Tim Franklin, senior associate dean and head of the Local News Initiative, Medill School of Journalism, Media, Integrated Marketing Communication, Northwestern University
Extensive research and data analysis by the Local News Initiative at Northwestern University’s Medill School of Journalism, Media, Integrated Marketing Communications identified reader habit as vital to retaining online subscribers—but they also encountered some surprises along the way. For instance, subscribers who read a lot of stories and read them more deeply were not more likely to keep their subscriptions. This session will detail what really works to cultivate readers willing to pay for your valuable digital news content.
Buy congratulatory ad in printed programExtend your company's congratulations and best wishes in an ad in the printed program at the Annual Meeting of the new association, bringing SNPA and Inland together. The first Annual Meeting of the new merged association will be held Oct. 6-8 in Chicago.
R&D companies have a great opportunity to network with Inland and SNPA members. at this Joint Annual Meeting. Reserve space to show newspaper executives how you can help them grow their bottom line with the products and services that your company offers.
The registration fee for Inland and SNPA members is $795.
First-time newspaper attendees – those who have never attended an Inland or SNPA annual meeting before – can register at the first-time rate of $595 (members) or $895 (non-members).
Team discounts also are available to newspapers that send five or more employees from the same paper. Contact Carley Lintz at firstname.lastname@example.org to request the team discount for the fifth (and additional) staff members.