Keyword: Advertising
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This report supplies newspapers with current benchmarks of ROP, classified and preprint linage — and on a more timely basis than any other national linage report. Each report includes monthly and year-to-date figures for each participating newspaper. Two important features, which you won’t find in any other linage report, are the linage reports and number of preprints recorded for 74 individual major advertisers. more
Barraged by advertising sales reps—calling an average of nearly 24 times a month — local businesses are shifting their marketing money away from traditional media and into their own web sites and social media … more