Download the presentations from the Annual Meeting, check out the speaker bios and find all their contact information here!
Presentations sponsored by:
Presented by Brad Boggs, Senior Director of Interactive Sales for Informed Interactive and The Post and Courier, Charleston, S.C.
Native advertising and content marketing at The Post and Courier are on pace to bring in $300,000 in 2016—with realistic expectations of jumping another 20% next year. This session looks at how the paper achieved that and how native is bringing in advertising business from non-traditional categories such as construction companies, engineering firms, attorneys, and other high-end accounts willing to pay premium rates.
Presented Tom Sly, Vice President of Digital Revenue for The E.W.Scripps Company/Scripps Media Inc. and Freddie Godfrey, the Director/Content Syndication for Newsy
Learn why Scripps is betting big on digital video-and why the platform promises a simple financial equation: more video equals more revenue. Our speakers will share specific tactics to grow views and revenue, why the little things like tagging, social share, video stories in email newsletters and your tech choices matter and how the use of data to understand what is working for you will also provide valuable intelligence.
Presented by Jeremy McBain, Executive Editor, and Doug Caldwell, Publisher, Petoskey (Mich.) News-Review
Playing to the traditional strength of a local paper, the 9,108-circulation News-Review transformed its newsroom to get closer to its community. Learn how their “hyperlocalized” approach is preserving print circulation.
Presented by Pat Talamantes, President and CEO, The McClatchy Company
The McClatchy Company’s CEO outlines how its newspapers and digital properties use design thinking to understand users, build things that matter, and engage employees.
This session covers:
• The history of design thinking at McClatchy
• Examples of design thinking in action
• Ignite, McClatchy’s company-wide innovation competition to generate new product ideas and potential startups
• The role of empathy in journalism’s future.
• Expanding innovation: What’s next at McClatchy?
Presented by Bob Pinarski, Publisher, Herald Standard, Uniontown, Pa. and Scott Cavinee, Broker, SWC Properties.
What’s a newspaper to do when a changing media environment slashes its real estate advertising revenue? For Calkins Media, the solution was to get into the real estate business itself. This session provides an in-depth look at the development of Calkin’s innovative real estate company, SWC Properties. In just three years, SWC Properties has grown to four offices-and is currently the number one real estate company in Fayette County, Pennsylvania. Learn how success in real estate is also pivotal in driving classified, retail and digital revenue opportunities.
Presented by Rebecca Capparelli, Executive Director of Promotions, GateHouse Media
GateHouse is taking local promotions from its hundreds of properties to regional or even national levels. This session also includes discussion on how one-property newspapers can achieve measurable results through promotions, specifically addressing how GateHouse measures the success of its promotions in revenue, audience growth and database building.
Presented by Mike Wilson, Editor, and Robyn Tomlin, Managing Editor, The Dallas Morning News.
See what The Dallas Morning News did to build a successful digital news organization while retaining a loyal print audience. This presentation includes specifics on organizing the newsroom and workflow; adopting the right technology tools; and creating new newsroom roles for analytics, engagement, social media, news apps development.
Presented by Mike Fortman, Group director, Advertising Telegraph Herald/Woodward Community Media
This session reports on how has the extensive events program created and marketed by the Telegraph-Herald and its digital properties deepened engagement with its market, and created a new revenue stream.
Presented by Christopher P. Reen, President and Publisher, The Oklahoman
The state’s leading news source discovered that while it had tremendous brand awareness among its readers, non-subscribers had no strong image of the paper—nor much interest in subscribing. Learn how an innovative branding campaign turned that perception around increasing market awareness of it products, and adding print and digital subscribers.
Presented by Ben Shaw, Director of Global Advisory, WAN-IFRA
This session will focus on four European media companies with lessons in success for North American newspapers. From Swedent, it looks at Schibsted’s success at boosting online activities to nearly two-third of its overall revenue. From Germany learn how NOZ Medien has built a sustainable business model on paid content through sweeping transformation and aggressive diversification. Axel Springer, another German publisher demonstrates how a digital laggard can become perhaps the world’s best hyperactive digital-led media company. And from Austria, Styria provides lessons in getting even millennials to pay for content.
With Lisa Szal, VP, Business Development, Tactician Media; Mark Stange, Principal, MW Stange LLC; Rita Walker, digital advertising director at Shaw Media; Lana Champion, Vice President Sales and Marketing, Times-Union Media, The Florida Times-Union/jacksonville.com; Shannon Allen, VP Digital Sales, Federated Media., Stacey Hill, Director of Advertising and Sales Operations, NPG Newspapers, Inc.; Jeremy Mims, cofounder, OwnLocal
Advertising Sales and Marketing Executives will cover proven case studies and success strategies in the following categories: Recruitment, Automotive and Real Estate; Majors and National; Digital Agency Services; Blitz Campaigns and Sales Recruitment, Structure, and Compensation.
With Shannon Allen, VP Digital Sales, Federated Media; Lana Champion, Vice President Sales and Marketing, Times-Union Media, The Florida Times-Union/jacksonville.com; Facilitated by Jed Williams, VP Business Development & Strategy, Vendasta Technologies.
One size does not fit all applies to digital agency services as well. Hear from two media companies taking different approaches to the agency model. They’ll discuss their initial goals, continuing strategies and execution in this business with enormous revenue potential for newspapers.
Presented by Michael Rybicki, Partner, Seyfarth Shaw LLP, Chicago and John Teleford Jr., Partner, Seyfarth Shaw, Atlanta
Newspapers and other media organizations face a different legal environment now--from new regulations mandating overtime pay for more employees to NLRB rules that are invigorating union organizers and from new guidance on retaliation to EEO 1 reporting changes. Expert labor lawyers from Seyfarth Shaw will guide attendees through this legal thicket.
Presented by Jed Williams, Vice President, Business Development & Strategy, Vendasta Technologies
Learn how legacy media are creating nimble cultures of innovation from Williams, a former executive with the digital marketing platform Main Street Hub who now manages revenue and product partnerships with media companies including Gannett Co., GateHouse Media and Hearst.
Presented by Laura Inman Nolan, Director of Audience Engagement for The Atlanta Journal-Constitution and Senior Director of Audience Engagement and Group Lead of CMG Newspapers
Hear the details of the email engagement program implemented in 2014 at Cox Media Group's four newspapers that's been a success by any measure, including 475,000 new print and digital-only subscribers, a 58% increase in registered subscribers, a 38% increase in engaged subscribers, and a 15% increase in the audience all newspapers want: loyal subscribers.
With Matt Haggerty, CEO, Times-Shamrock Communications and Mark Adams, CEO, Adams Publishing Group
This session features two especially compelling stories with an emphasis on diversification.
The CEO of Times-Shamrock Communications, owned by the Haggerty and Lynett families will relate how the Scranton, Pa.-based company grew to be a media company with many and varied media streams beyond newspapers and digital properties, including outdoor advertising; events expertise; a creative services agency—even a beer maker, the Flying Fish Brewing Co.
The principal owner of Adams Publishing Group will relate how the acquisitive Minnesota company has expanded its portfolio of newspapers with purchases of other family-owned media companies. In addition to operating radio stations and outdoor advertising, the family owns Camping World/Good Sam, a national distributor of recreational vehicles and camping related products and services.