April 2019

In this issue

• From SMS to the business of ‘sin,’ finding new revenue is this conference’s mission

  Mission One: Revenue is a conference on a, well, mission. It’s designed to help newspapers find more revenue from sources unexplored and streams hiding in plain sight. Consider the mostly …

• Collaboration with industry groups paying off for Inland

  Inland is coming off the most successful Mega-Conference ever—further proof, I believe, that your board made a visionary decision to pursue a policy of smart collaborations with other industry …

• Reading Eagle parent company goes on the auction block in May

  The Reading Eagle Company, publisher of the flagship Reading (Pennsylvania) Eagle and owner of a radio station and commercial printing operation, is for sale in a bankruptcy auction in May. …

• Ogden Newspapers names Lawhorn publisher in Kansas as Stanford heads Fort Wayne

  Ogden Newspapers named Scott Stanford president and CEO of Fort Wayne Newspapers, the business agent The News-Sentinel and Journal Gazette. He will also serve as publisher of The …

• A few minutes with…Tom Yunt

  So, Tom Yunt, what is it you do?  I am currently through the end of (March) COO of United Communications Corporation. Up until recently, UCC owned newspapers and television stations in …

• New legislative season, new assault on newspaper public notices

  With state legislatures back in session, proposals to kill or modify requirements that public notices be published in printed newspapers are surfacing in worrying numbers. The Public Notice …

• Engage engagement to meet seven important goals—and exceed them with promotions

  As a media executive, you are focused on several initiatives to help you reach your goals. Those goals include revenue growth, audience engagement, increasing pageviews, social media growth, and …

• Newspapers’ mass marketing mindset is—still—crippling their data marketing efforts

  Seems, lately, every time I turn around there’s someone excited about the role data could play in newspapers future. This brings a smile to my face, partly because it’s about time and partly from …

• Ogden Newspapers Half-Marathon races into entire health and fitness weekend

  With roots going back 43 years, the Ogden Newspapers Half Marathon Classic long ago earned the “classic” in its name. It has hosted a men’s national championship and was proclaimed “The …

• For better reporting, push away from the desk, head out the door and into the field

  In the internet age where information is easy to get, it may seem almost quaint to seek out first-hand, up-close, eyes-on experiential reporting opportunities. With smaller news holes to fill, …

• Ogden Newspapers names Leath interim publisher of Advertiser-Tribune

  Bart Leath has been named interim publisher of The Advertiser-Tribune in Tiffin, Ohio, Ogden Newspapers announced in March.

• Less is more: Dallas Morning News parent sees profit increase in paring commercial printing clients

  The Dallas Morning News is changing its commercial printing business, eliminating its brokered printing business and shedding some 30 local and national clients to focus on five big newspaper customers.