Little Rock, Ark.-based WEHCO Media is partnering with Calkins Digital to support Over-the-Top (OTT) delivery of video for its media properties.
In March, WEHCO and Calkins Digital are to begin work on a niche OTT channel focused on University of Arkansas sports, leveraging the Arkansas Democrat-Gazette parents existing brands, Hogs Illustrated and WholeHogSports.com.
“We are excited to be working with a news organization like WEHCO,” said Blake Pollard, head of revenue and business development at Calkins Digital. “They have incredible brands throughout the state and region and have an eye towards growing them in new ways through OTT video distribution.”
In addition to the Arkansas Democrat-Gazette, WEHCO owns and operates daily and weekly newspapers, magazines, and cable television companies in six states across the southern U.S. Calkins Digital is a part of part of Calkins Media, which owns and operates newspapers, digital and video operations, and broadcast television stations located in the Eastern U.S. Calkins Media newspapers and television stations were among the first to provide local media content via OTT delivery.