Audience and Loyalty Mega Summit East

Camp Hill, PA, September 16-18

Posted

Inland is partnering with 360 Media Alliance to host the Audience & Loyalty Mega Summit East in Camp Hill, Pennsylvania, September 16 through 18.

Among the urgent topics at this conference devoted to audience development, marketing and loyalty strategies will be what many in the industry see as a “crisis” in recruiting carriers at a time of full employment and competition from delivery services such as Amazon and Uber.

Register for the conference and secure reservations at the Radisson hotel at https://www.360mediaalliance.net/mega-summit-east.

Here’s the agenda for the Audience & Loyalty Mega Summit East:

Monday, September 16

11:00 A.M. 360 Media Alliance Board Meeting
2:00 P.M. Registration Opens
5:00 P.M. Welcome Reception
6:30 P.M. Hospitality Suite Sponsored By: I-SCMA

Tuesday, September 17

7:00 A.M. Breakfast Buffet Sponsored By: Routesmart
8:30 A.M. Summit Opening & Welcome
John Newby, 360 Media Alliance, Cate Barron, PA Media Group
8:45 A.M. Executive Panel - Transformational Disruption
John Newby, Moderator, Cate Barron, PA Media Group; Jim Gorman, Philadelphia Inquirer; Warren Dews, National Press Institute for Audience Growth
Sponsored By: The Pisa Group, Inc.
9:30 A.M. Bottom-line - It’s All About Audience!
Aaron Kotarek, Oahu Publications, Inc.
Sponsored By: Newzware by ICANON
10:15 A.M. Break w/Business Partners
Sponsored By: VoicePort
11:00 A.M. Evolving Culture in Today’s Media Envioronment
Kurt Hower- Operations Director at Advance Local Media
Sponsored By: Hamilton Circulation Supplies
11:45 A.M. Building a Digital Subscription Model: Essential Ingredients
Ann Poe, Sr. Director of Digital Consumer Revenue, Advance Local Media
Sponsored By: OSG Billing
12:30 P.M. Business Partner Appreciation Luncheon
Sponsored By: Madison Marketing Agency
2:00 P.M. Monetizing Your Quality Audience
Kevin Rehberg, AAM
Sponsored By: Global Ad Distribution
2:45 P.M. Roundtable & Breakout Sessions
Block #1 Topic Choices: Utilizing Data to Grow Audience, The Pending Carrier Crisis, Business Partner Roundtable
3:00 P.M. Break w/Business Partners Sponsored By: Chatterbox & Hess Print Solutions
3:45 P.M. Roundtable & Breakout Sessions
Block #2 Topic Choices: Everyday Challenges, Direct Marketing 2.0 - Stand Out From The Crowd
4:30 P.M. 30 Great Ideas in 60 Minutes
5:30 P.M. Awards Reception & Auction Sponsored By: The Zinser Law Firm
7:00 P.M. Hospitality Suite Sponsored By: I-SCMA

Wednesday, September 18

7:00 A.M. Breakfast Buffet Sponsored By: Subscription Services North
8:00 A.M. Sectional & Board Business Meetings
8:30 A.M. I Industry Legal Issues & Maneuvers
Mike Zinser, The Zinser Law Firm Sponsored By: Mass2One
9:30 A.M. Poll Everywhere, Loyalty & Digital Engagement
John Newby, 360 Media Alliance
Sponsored By: TCN Broadcasting
10:15 A.M. Break w/Business Partners
Sponsored By: Custom Business Systems
10:45 A.M. Customer Service & Single Copy Madness
Jim Smith, Steel City Corporation Sponsored By: PPI Media
11:30 A.M. Success Through Unique Case Studies!
Sponsored By: Newscycle OSG Billing, TCN Broadcasting & NTVB Media
12:15 P.M. Keynote Luncheon w/Business Partners Sponsored By: NTVB Media
1:30 P.M. Wrap-up Adjourn