What’s a newspaper to do when a changing media environment slashes its real estate advertising revenue? For Calkins Media, the solution was to get into the real estate business itself. This session provides an in-depth look at the development of Calkin’s innovative real estate company, SWC Properties. In just three years, SWC Properties has grown to four offices-and is currently the number one real estate company in Fayette County, Pennsylvania. Learn how success in real estate is also pivotal in driving classified, retail and digital revenue opportunities.