Join the Alliance for Audited Media for “Digital Ad Fraud 101,” a webinar series that will help explain what ad fraud is, how it impacts local media and how publishers can protect themselves from the issues that arise.
Wednesday, October 3 | 2 p.m. CDT
Digital Ad Fraud 101: Practical Tips for Fraud-Proofing Your Website and Leveraging Your Premium Brand
As marketers are looking to reach local audiences, they increasingly turn to geotargeting to reach their targets at the right place. But recent research from BIA/Kelsey estimates that almost $3 billion was lost to geotargeting ad fraud in a study across 16 DMAs. Learn more about how local media are at particular risk for losing money to ad fraud and how to leverage your local market reach to gain advertisers attention.
Join AAM’s Kevin Rehberg and cybersecurity and ad fraud researcher Dr. Augustine Fou for practical advice on how to fraud-proof your website, insights from digital marketers and tips for attracting their attention including:
•Case studies from other news media companies working to combat ad fraud
•Dos and don’ts for increasing traffic
•Tips for spotting irregular activity in analytics
•Top questions from buyers and how to answer them