For a 2,700-circulation weekly serving Yellowstone and two other Montana counties, The Laurel Outlook has a robust digital presence.
The paper’s special sections and niche publications such as a visitors guide are also published digitally, for example, and it drives engagement with features such as the interactive map of notable Christmas decorations posted online during December’s holiday season.
Laurel Outlook Publisher David Keyes attended Driving Digital Revenue last year and while not every digital initiative the paper has undertaken can be credited to the 2016 meeting in Atlanta, he says the conference was a big plus for his Yellowstone Communications-owned publication.
“All the attendees made great connections with the professionals (who presented) and the presentations were great,” Keyes said. “Several of us met and connected at the conference—and continue to compare notes.”
This year’s Driving Digital Revenue—January 25 and 26 at the headquarters of The Atlanta Journal-Constitution—is designed to foster those kinds of connections and inspire innovations by highlighting the real-life achievements in the digital space by newspapers large and small.
Right from the conference opening, for example, Freddie Godfrey, the director/content syndication for The E.W. Scripps Company’s digital video newsroom, Newsy, will detail how the group’s eastern Pennsylvania newspapers are producing more digital video news content than all Philadelphia broadcast news programs combined.
As the program description says for Godfrey’s session—Why you need to believe the hype about video and dive in now!—OTT (over the top) online delivery of news and entertainment “opens up tremendous opportunities for newspapers to go from a disrupted legacy media to a disrupter—while preserving legacy pricing.”
Viafoura founder and CEO Jesse Moeinifar follows up later in the day January 25 with a session that connects the dots between audience engagement that keeps users on a newspaper site and with its social media channels—and financial growth. Moeinifar, whose company works with more than 600 media organizations, will lay out proven strategies to foster audience loyalty, optimize audience feedback and comments, and grow a newspaper’s online community.
In the very next session, Dream Local Digital founder and client success officer Shannon Kinney will focus on specific examples of media organizations whose sales teams are using social media platforms such as Facebook and Twitter—and are growing revenue right now.
The program for Driving Digital Revenue was developed by Inland and conference co-sponsor, the Southern Newspaper Publishers Association. See the complete program here.