Innovative Sessions to Build Business and Make Money

Inland and the Southern Newspaper Publishers Association have produced an impressive initial program for their first joint Annual Meeting at The Broadmoor in Colorado Springs Sept. 10-12.


The Joint Annual Meeting Program

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Sunday, September 10

11 a.m. - 7:30 p.m.  Exhibits Open

1:00 p.m. Welcome and Introductions 

From Chris Reen, President, SNPA; Doug Hiemstra, president, Inland Press Association; and Dan Steever, President and Publisher, The Gazette, Colorado Springs

1:30 p.m. Marketing the Strength of our Brand

With Bob Provost, Consulting Executive, The Marketing Provost, Joy Mayer, Engagement Specialist, and Tom Silvestri, president and publisher, Richmond Times-Dispatch

Is your brand equity delivering value? Or have your products and services become mere commodities in your market?  Do you know how to put your brand to work in the competitive marketplace? Are you sure you even know your brand? Presenter Bob Provost draws on 25 years of media marketing leadership-including Hearst Newspapers and Advance Publications-to illustrate how a brand at work drives success through consumer preference, revenue streams and brand extensions. Joy Mayer will present the results of the Trusting News project, begun just before the influence of "fake news" began to become apparent. The project developed strategies journalists can employ to build trust, based on case studies of dozens of newspapers. 

Download Chris Reen's presentation

Download Bob Provost's presentation

Download Joy Mayer's presentation

Download Joy Mayer's "Trusting News" handout

Download Tom Silvestri's presentation

2:30 p.m.    The Future Structure of News Organizations and Community Journalism 

With Bill Church, Senior Vice President for News, GateHouse Media

This session takes a deep dive into how newsrooms must be organized-or more correctly, re-organized-to meet the challenges of the digital age. This presentation takes its starting point from the American Society of News Editor surveys showing that despite shrinking staffs, the percentage of supervisors and the overall makeup of newsrooms has changed remarkably little. Bill Church will offer insights into the ASNE data, and give specific suggestions on how media organizations should move forward. 

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3:30 p.m. Break, Exhibitor Lounge

4:00 p.m.  Transforming from Small Market to a Market Without Limitations

With Beth A. Mann, President/CEO, WKDZ / WHVO Radio, Cadiz / Hopkinsville, Ky.

From her small market in Kentucky, Beth Mann has earned media industry-wide recognition for Ham Broadcasting’s very successful promotions and digital services enterprises, drawing on a business philosophy she calls “super-serving Main Street.” In this session, she’ll discuss how she developed set goals “big enough to matter,” included the staff, diversified the stations’ media portfolio, and measured performance of the initiatives.

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5:00 p.m. Conference Adjourns

6:00 - 7:15 p.m. Welcome Reception

Monday, September 11

7:30 a.m. - Breakfast with Exhibitors

8:30 a.m.   Getting Paid for Your Digital Content: A New Vision

With Jim McKelvey, Co-Founder, Square

From the device Jim McKelvey and Twitter co-founder Jack Dorsey created to allow the smallest businesses to process credit cards through just a smart phone, Square has become a financial services company with 2,500 employees and a $10 billion valuation. Now he is proposing a new enterprise, The McKelvey Project, a revolutionary digital content payment method for content creators of all types from newspapers to Hollywood to television and beyond. Learn what this truly mass-scale payment method could mean to your organization-and about a special offer to joint Annual Meeting attendees: Sign up for the Project at the meeting and get 100% of the revenue your content generates through the method, in perpetuity. 

9:15 a.m. When digital disruption comes to town: How small-market newspapers are thriving

With Damian Radcliffe, Chambers Professor in Journalism, University of Oregon 

The past decade has had a dramatic effect on the local news landscape-but there are reasons for optimism about the future of small-market newspapers. In this session Professor Radcliffe will draw on newly published, and unpublished, research produced for the Tow Center for Digital Journalism at Columbia University and the Agora Journalism Center in Portland, as well as case studies from across the country. Learn about emerging strategies and success stories on digital platforms that are changing journalistic practices-and driving revenue. These are real-life examples from Professor Radcliffe's findings after conducting interviews with 60 practitioners and industry experts over the past year, as well as a unique survey of over 400 local journalists in the U.S. 

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10:30 a.m. Break, Exhibitor Lounge

11:00 a.m. Print First: Strategies That Are Growing Print Volumes

With Aaron Kotarek, Vice President, Circulation, Oahu Publications Inc.

Think print has left the station? Not so fast, folks. Aaron Kotarek, vice president/circulation for Oahu Publications Inc. in Honolulu will discuss how the Honolulu Star-Advertiser has bucked the national trend over the past five years to grow overall print volumes through a diversified product portfolio approach using print centric strategies and tactics. For those who still believe in the future of print, this is a must-attend session.

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11:45 a.m. Inland and SNPA Awards Presentations

12:15 p.m. Lunch

1:30 p.m. - 3:30 p.m. Concurrent Sessions

  • Revenue Gets Its Close-Up: Monetizing Video 
    With Uzo Ometu, Strategic Partnership Development, Content, YouTube.
    In this session, Uzo Ometu will provide strategic insights for distribution, programming and monetization of video. For the distribution piece of the video opportunity, he will provide examples of how local news partners have extended their reach both within their markets-and across the globe to achieve tremendous scale. He will also discuss some of the innovative formats local news publishers have used to program their channels and develop a deeper, more engaged relationship with their audience. Learn how to monetize video views, both on and off the YouTube platform-and truly drive revenue in ways that cannot be done through traditional means. And learn of new opportunities in video that currently are being implemented successfully by a few select media organizations.  Download the presentation
  • Going the Digital Agency Route: Two Solutions, Two Success Stories
    With Conan Gallaty, Executive Vice President, WEHCO Digital Media; and Marilyn Hoeffner, Vice President/General Manager, BigWing Interactive
    One-size-fits-all is no more true in digital services agency business models than in any other industry revenue initiative. This session looks at two approaches to digital agencies, the single-location, high-end and local fulfillment service model represented by The Oklahoman's BigWing, and the multi-location, SMB-focused, local fulfillment service model that WEHCO Digital Media's Flypaper is pursuing. No matter the approach, this session will tackle the questions most on publishers' minds: How are the agencies structured and built-and are they profitable? Download Conan Gallaty's presentation; download Marilyn Hoeffner's presentation
  • What Newspapers Must Do to Keep Public Notices
    With Eric Barnes, Publisher & CEO, The Daily News Publishing Company, Memphis, Tenn.; and Brad Thompson, President & CEO, Detroit Legal News Company. The threat to legal requirements that public notices be published in newspapers has never been more dire. Learn about the current state of public notice and the practices that every paper must embrace to help the industry successfully respond to the siege on this traditional pillar of government transparency. Download the presentation
  • Build and Sustaining a Productive Sales Team and Culture
    With Charity Huff, Managing Partner, Maroon Ventures
    This session's leader has worked with thousands of sales professionals in local media. She will present proven, successful strategies to build a productive sales environment, maintain a healthy pipeline of qualified sales professionals, and reach new customers with compelling marketing tactics designed to make them loyal customers of your newspaper brand. Download the presentation
  • The Hot Tech Companies and Innovations That Will Change the Way You Do Business
    With Greg Osberg, CEO and Founder, Revlyst
    This session features presentations from startups and initiatives from established media companies, all fully vetted, who offer ground-breaking solutions in several areas including video platforms, voice recognition, a marketplace for videographers and other innovations that could create new revenue streams at your organization 

3:30 p.m. Break, Exhibitor Lounge

4:00 p.m.  Nice to See You All: Identifying and Building New Audiences

With Amy Glennon, Publisher Vertical Businesses, Cox Media Group; Mark Cohen, Publisher, Akron Beacon Journal; Stephanie Weber, Vice President of Audience Development and Information Technology, The Gazette, Colorado Springs. 

This session brings together panelists who have each taken different approaches to audience development. Amy Glennon will talk about how the Cox Media Group has made verticals-digital products aimed at very specific audiences-a big part of its newspaper strategy. Already, its vertical sites generate more than 25 million monthly visits, with audiences flocking to sites such as the sports-oriented Dawg Nation and SEC Country, and the Spanish-language MundoHispanico. Mark Cohen is leading a transformation of the Akron Beacon Journal's  approach to audience optimization, which puts an metrics, automation and accountability with an anticipated outcome that delivers significant reductions in customer attrition, operational expense and marketing inefficiencies. And Stephanie Weber talk about how The Gazette has been constructing a framework intended to build attention-based products using lean startup methodologies, growth hacking marketing and habit-forming principles. She'll bring clarity to the digital lingo, and discuss the impact this initiative is having on the company's portfolio and its culture.

Download Stephanie Weber's presentation

Download Amy Glennon's presentation

Download Mark Cohen's presentation

5:00 p.m.  Adjourn

5:00 p.m. SNPA and Inland Business Sessions

6:00 p.m. Evening Event sponsored by Athlon

Play time! 

Join AMG|Parade at from 6 to 8 p.m. at Play, located in the lobby level of Broadmoor West. This fun room features opportunities for bowling, foosball, pool and other games. Appetizers and drinks will be served. 

Tuesday September 12

7-7:45 a.m. Breakfast with Exhibitors

8:00 a.m. Meeting the Challenge:  The Shifting Nature of our Business 

With Jeremy Gilbert, Director of Strategic Initiatives, The Washington Post

There's been no more exciting story in the newspaper industry than the renaissance of The Washington Post, now recognized as a journalism and business model of digital innovation. And Jeremy Gilbert is right at the center of this transformation, responsible for crafting the innovative strategies to deliver great storytelling over digital platforms. In this session, he'll relate how he collaborates with journalists, technicians, engineers and advertising and marketing departments to find new way to deliver those digital experiences in The Post's traditional of high-quality journalism-while delivering innovation for advertisers.

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8:45 a.m. Inland and SNPA Awards

9:45 a.m. Taking the Measure of Benchmarking Today

With Dolph Tillotson, President and Publisher, Galveston County Daily News, Galveston, Texas; Pamela J. Browning, President Newspaper Division, Evening Post Publishing, Charleston, S.C.; Doug Phares, President & COO, Sandusky Newspaper Group, Sandusky, Ohio

This session will discuss how publishers use numerical benchmarking to track progress, or the lack of it. What's the proper ratio of salaries to revenue? How do publishers track the impact of programmatic changes on rates and revenue? What is the proper ratio of ads to news content, and how have recent business shifts changed the picture? These panelists who are very knowledgeable and practices in benchmarking discuss the tools of this trade, and much more. 

Download Pamela Browning's presentation

Download Dolph Tillotson's presentation

Download Dolph Tillotson's handout, plus a spreadsheet:

10:30 a.m. Break

10:45 a.m. A Dozen That Deliver: 12 Ideas That Drive Revenue 

With Tom Yunt, COO, United Communications Corporation, Kenosha, Wisc.

Fittingly, Inland and SNPA end this first-ever joint Annual Meeting with a session that keeps a laser focus on building revenue opportunities for their members. Expect specific ideas that can be implemented immediately back at your company.

Download the presentation

Noon:  Conference Adjourns