11 a.m. - 7:30 p.m. Exhibits Open
1:00 p.m. Welcome and Introductions
From Chris Reen, President, SNPA; Doug Hiemstra, president, Inland Press Association; and Dan Steever, President and Publisher, The Gazette, Colorado Springs
1:30 p.m. Marketing the Strength of our Brand
Is your brand equity delivering value? Or have your products and services become mere commodities in your market? Do you know how to put your brand to work in the competitive marketplace? Are you sure you even know your brand? Presenter Bob Provost draws on 25 years of media marketing leadership-including Hearst Newspapers and Advance Publications-to illustrate how a brand at work drives success through consumer preference, revenue streams and brand extensions. Joy Mayer will present the results of the Trusting News project, begun just before the influence of "fake news" began to become apparent. The project developed strategies journalists can employ to build trust, based on case studies of dozens of newspapers.
2:30 p.m. The Future Structure of News Organizations and Community Journalism
With Bill Church, Senior Vice President for News, GateHouse Media
This session takes a deep dive into how newsrooms must be organized-or more correctly, re-organized-to meet the challenges of the digital age. This presentation takes its starting point from the American Society of News Editor surveys showing that despite shrinking staffs, the percentage of supervisors and the overall makeup of newsrooms has changed remarkably little. Bill Church will offer insights into the ASNE data, and give specific suggestions on how media organizations should move forward.
3:30 p.m. Break, Exhibitor Lounge
4:00 p.m. Transforming from Small Market to a Market Without Limitations
With Beth A. Mann, President/CEO, WKDZ / WHVO Radio, Cadiz / Hopkinsville, Ky.
From her small market in Kentucky, Beth Mann has earned media industry-wide recognition for Ham Broadcasting’s very successful promotions and digital services enterprises, drawing on a business philosophy she calls “super-serving Main Street.” In this session, she’ll discuss how she developed set goals “big enough to matter,” included the staff, diversified the stations’ media portfolio, and measured performance of the initiatives.
5:00 p.m. Conference Adjourns
6:00 - 7:15 p.m. Welcome Reception
7:30 a.m. - Breakfast with Exhibitors
8:30 a.m. Getting Paid for Your Digital Content: A New Vision
With Jim McKelvey, Co-Founder, Square
From the device Jim McKelvey and Twitter co-founder Jack Dorsey created to allow the smallest businesses to process credit cards through just a smart phone, Square has become a financial services company with 2,500 employees and a $10 billion valuation. Now he is proposing a new enterprise, The McKelvey Project, a revolutionary digital content payment method for content creators of all types from newspapers to Hollywood to television and beyond. Learn what this truly mass-scale payment method could mean to your organization-and about a special offer to joint Annual Meeting attendees: Sign up for the Project at the meeting and get 100% of the revenue your content generates through the method, in perpetuity.
9:15 a.m. When digital disruption comes to town: How small-market newspapers are thriving
With Damian Radcliffe, Chambers Professor in Journalism, University of Oregon
The past decade has had a dramatic effect on the local news landscape-but there are reasons for optimism about the future of small-market newspapers. In this session Professor Radcliffe will draw on newly published, and unpublished, research produced for the Tow Center for Digital Journalism at Columbia University and the Agora Journalism Center in Portland, as well as case studies from across the country. Learn about emerging strategies and success stories on digital platforms that are changing journalistic practices-and driving revenue. These are real-life examples from Professor Radcliffe's findings after conducting interviews with 60 practitioners and industry experts over the past year, as well as a unique survey of over 400 local journalists in the U.S.
10:30 a.m. Break, Exhibitor Lounge
11:00 a.m. Print First: Strategies That Are Growing Print Volumes
With Aaron Kotarek, Vice President, Circulation, Oahu Publications Inc.
Think print has left the station? Not so fast, folks. Aaron Kotarek, vice president/circulation for Oahu Publications Inc. in Honolulu will discuss how the Honolulu Star-Advertiser has bucked the national trend over the past five years to grow overall print volumes through a diversified product portfolio approach using print centric strategies and tactics. For those who still believe in the future of print, this is a must-attend session.
11:45 a.m. Inland and SNPA Awards Presentations
12:15 p.m. Lunch
1:30 p.m. - 3:30 p.m. Concurrent Sessions
3:30 p.m. Break, Exhibitor Lounge
4:00 p.m. Nice to See You All: Identifying and Building New Audiences
With Amy Glennon, Publisher Vertical Businesses, Cox Media Group; Mark Cohen, Publisher, Akron Beacon Journal; Stephanie Weber, Vice President of Audience Development and Information Technology, The Gazette, Colorado Springs.
This session brings together panelists who have each taken different approaches to audience development. Amy Glennon will talk about how the Cox Media Group has made verticals-digital products aimed at very specific audiences-a big part of its newspaper strategy. Already, its vertical sites generate more than 25 million monthly visits, with audiences flocking to sites such as the sports-oriented Dawg Nation and SEC Country, and the Spanish-language MundoHispanico. Mark Cohen is leading a transformation of the Akron Beacon Journal's approach to audience optimization, which puts an metrics, automation and accountability with an anticipated outcome that delivers significant reductions in customer attrition, operational expense and marketing inefficiencies. And Stephanie Weber talk about how The Gazette has been constructing a framework intended to build attention-based products using lean startup methodologies, growth hacking marketing and habit-forming principles. She'll bring clarity to the digital lingo, and discuss the impact this initiative is having on the company's portfolio and its culture.
5:00 p.m. Adjourn
5:00 p.m. SNPA and Inland Business Sessions
6:00 p.m. Evening Event sponsored by Athlon
Join AMG|Parade at from 6 to 8 p.m. at Play, located in the lobby level of Broadmoor West. This fun room features opportunities for bowling, foosball, pool and other games. Appetizers and drinks will be served.
7-7:45 a.m. Breakfast with Exhibitors
8:00 a.m. Meeting the Challenge: The Shifting Nature of our Business
With Jeremy Gilbert, Director of Strategic Initiatives, The Washington Post
There's been no more exciting story in the newspaper industry than the renaissance of The Washington Post, now recognized as a journalism and business model of digital innovation. And Jeremy Gilbert is right at the center of this transformation, responsible for crafting the innovative strategies to deliver great storytelling over digital platforms. In this session, he'll relate how he collaborates with journalists, technicians, engineers and advertising and marketing departments to find new way to deliver those digital experiences in The Post's traditional of high-quality journalism-while delivering innovation for advertisers.
8:45 a.m. Inland and SNPA Awards
9:45 a.m. Taking the Measure of Benchmarking Today
With Dolph Tillotson, President and Publisher, Galveston County Daily News, Galveston, Texas; Pamela J. Browning, President Newspaper Division, Evening Post Publishing, Charleston, S.C.; Doug Phares, President & COO, Sandusky Newspaper Group, Sandusky, Ohio
This session will discuss how publishers use numerical benchmarking to track progress, or the lack of it. What's the proper ratio of salaries to revenue? How do publishers track the impact of programmatic changes on rates and revenue? What is the proper ratio of ads to news content, and how have recent business shifts changed the picture? These panelists who are very knowledgeable and practices in benchmarking discuss the tools of this trade, and much more.
Download Dolph Tillotson's handout, plus a spreadsheet:
10:30 a.m. Break
10:45 a.m. A Dozen That Deliver: 12 Ideas That Drive Revenue
With Tom Yunt, COO, United Communications Corporation, Kenosha, Wisc.
Fittingly, Inland and SNPA end this first-ever joint Annual Meeting with a session that keeps a laser focus on building revenue opportunities for their members. Expect specific ideas that can be implemented immediately back at your company.
Noon: Conference Adjourns