October 10-12, 2017

The Mather Symposium

October 10-12, 2017 in Atlanta

Posted

Mather Economics and the Inland Press Foundation are pleased to announce they are teaming up this year to deliver the 2017 Mather Symposium in Atlanta on October 10-12.

Audience and Data: The Road to Revenue, will bring together news media leaders from around the world who are facing the same challenges with revenue growth, customer acquisition and retention, and the transition to a digital business model. They will share great ideas and insights, explain strategies and showcase best practices that actually work. You will leave with tactics you can implement right away to increase revenue, grow audience, and manage costs. You will learn how media firms both large and small are using data gathered within and across functional areas to make smarter, actionable decisions that drive results.

This is not a typical conference. There are no sponsors or vendors, and no trade show or vendor booths. The program is full of interactive discussions and informative presentations and there are plenty of opportunities to network and follow up with fellow attendees and speakers.

Who should attend The Mather Symposium? Whether your organization is large or small, National or International, multi-platform or digital-only, you'll find content relevant for media executives at all levels with audience development, advertising and editorial responsibilities, as well as those focused on digital and technology initiatives.

Here are just a few of the topics you'll find at this year's Mather Symposium:

  • Digital customer analytics and how media companies are wielding this powerful tool 
  • Targeted subscriber acquisition through dynamic offers and an intelligent paywall
  • Advertising campaigns that target local businesses
  • Optimizing audience in a small market: Pricing, churn and budgeting strategies 
  • Lessons from companies featuring subscription products and platforms
  • Digital subscription sales: How some media companies are growing them

Download the presentations

Why Benchmarking Will Help You Grow Your Business Faster

  • Tom Slaughter, Executive Director, Inland Press Association

Paid Content in the Age of Platforms

  • Grzegorz Piechota, Researcher, University of Oxford and Harvard Business School

Data, Analytics, Technology and Strategy Drive philly.com's Paid Content Plans

  • Patrick Glennon, President and Founder, Marketing G2
  • Tian Chen, Chief Product Officer, Philadelphia Media Network

Churn Modeling - Overview, Learnings, and Best Practices

  • Matthew Lulay, Director Consulting Services>

Aligning Digital Audience and Content Strategy

  • Arvid Tchivzhel, Director Product Development and Data Science Services
  • Patrick Smith, Manager Data Science Services, Mather Economics

Digital Advertising Revenue Audit Services

  • Maggie Louie, Founder & CEO, Dev/Con Detect

Maximizing Consumer Revenue on the Digital Journey from Visitor to Subscriber

  • Pete Doucette, Chief Consumer Revenue Officer, Boston Globe Media

Fairfax Media NZ: Paving The Road for a Digital Future

  • Jessica Lane, Retention Marketing Manager, Fairfax Media, New Zealand

Customer Service Audit - Leveraging Data Analysis to Improve Call Center Effectiveness

  • Brendan Meany, Manager, Mather Economics

Digital Revenue Optimization using ListenerTM

  • Matt Lindsay, President, Mather
  • Arvid Tchivzhel, Director Product Development and Data Science Services, Mather Economics

Local Market Subscription Model for Events/Entertainment

  • Chris LeCraw, General Manager, INWEGO

Honolulu's Out-of-Home "Digital Billboard Network"

  • J. David Kennedy, Chief Revenue Officer, Oahu Publications, Inc.; President, Digital Billboard Network
  • James Avis, Managing Director, Oahu Publications, Inc.; Vice President, Digital Billboard Network

Using Header Bidding Data to Improve Yield and Audience Acquisition

  • Stephen Johnston, Founder and CTO, PubWise

Digital Benchmarking - Introducing metricsXchange

  • Arvid Tchivzhel, Director Product Development and Data Science Services, Mather Economics
  • Marigrace Davis, Senior Analyst-Data Science Services, Mather Economics

Retaining Customers in an Acquisition Culture

  • Nicki Purcell, Chief Digital Officer and Senior VP Consumer Sales, The Dallas Morning News