Conference

Meet the speakers at Mission One: Revenue

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Phillip Beswick is CEO The Research Department LLC, which includes Consumer Research Around Cannabis and The Media Audit, a media and marketing research company that helps media in more than 90 U.S. markets by understanding their strengths and role in the media landscape. During his two-decades-plus at The Media Audit, he has also been executive vice president of International Demographics. He served as senior vice president at Birch/Scarborough Research from 1985 to 1992.

Rebecca Capparelli is executive director of promotions and director of strategic alliances for GateHouse Media, positions she has held since 2015. Previously she was GateHouse’s vice president of sales productivity, overseeing the company’s training programs, promotions and targeted sales initiatives. She joined GateHouse in 2010 after working for 16 years in the digital-out-of-home advertising industry with Screenvision. She served as senior vice president for Screenvision Direct, where she was responsible for generating revenue from local advertising on 10,000 screens in over 1,200 movie theaters across the country.

Ryan Dohrn is president of Brain Swell Media, a sales training and coaching firm he founded in 2008 for media companies, start-ups and enterprise software sales teams. Brain Swell has trained more than 5,000 sales professionals in seven countries, overseen nearly 2,000 website builds and been part of more than $500 million in increased sales revenue. He has held management positions at The New York Times Company, Morris Communications, The PennWell Company and Disney/ABC-TV.

Al Getler is division sales manager at Advantage Newspaper Consultants. He has served as president and publisher of Free Press Media in Burlington, Vt., and group publisher of North of Boston Media Group, where he oversaw the dramatic growth of EagleTribune.com, including a mobile strategy that resulted in tens of thousands of app downloads. He is also president of Ellie on Wheels Media LLC, which provides media services to help brand succeed in social media, digital and traditional media marketing plan execution. He has had management positions at Gannett Co., Thomson Newspapers, The Press of Atlantic City, and North Jersey Media.

Stacey Hill is director of advertising and sales operations at News-Press & Gazette Company in St. Joseph, Mo. She began her career at NPG in 1999 as its director of information technology. In March 2008 she left NPG to become project manager for Brainworks Software. In November 2010 she returned to NPG as its director of newspaper shared services. She was promoted to her present position in December 2014.

Mike Martoccia is digital revenue director for BH Media Group, responsible for digital revenue growth and development across all of its more than 60 markets nationwide and its full-service digital agency. Prior to joining BH Media, the media industry veteran was the Civitas Media corporate digital revenue/sales development director for their 80 community newspaper markets. He spent 10 years with The McClatchy Company, including The Charlotte Observer, overseeing digital, marketing, retail, and real estate advertising teams. He’s also been a regional advertising and marketing director, and regional publisher for CNHI.

Bill Ostendorf is the founding president of Creative Circle Media Solutions, where he has led the redesign of nearly 500 print newspapers, magazines and niche publications, along with more than 150 websites over the past decade. He’s also led more than 500 training sessions for journalists, publishers and ad directors in 42 countries. He has deep experience with newspapers, having served as visual editorships for The Providence Journal and The Plain Dealer and editorial positions with the Ogden Standard-Examiner, The Times-News in Twin Falls, Idaho, and the Chicago Tribune.

Chris Stahl is classified solutions manager at LNP Media Group in Lancaster, Pa., a position she has held since 2009. Among her achievements at the company formerly known as Lancaster Newspapers was implementing new classified technology and strategies that increased revenue from self-service ads 700% in its first year.

Jim Stevenson is the owner and publisher of Spinal Column Media Group, a Saginaw, Michigan-based group of community weeklies and digital products including The Spinal Column newspapers. Before purchasing The Spinal Column in 2015, he served as media solutions manager for the Michigan Press Association from 2011 to 2013. He was direct marketing manager for Booth Mid-Michigan’s newspaper, including the Saginaw News, Bay City Times and Flint Journal. He was vice president of the Community Newspapers Group and publisher of The Empire-Tribune in Stephensville, Texas, for American Consolidated Media from 1998 to 2002. He has been advertising director for the Cadillac (Michigan) News.