Research

Monthly Advertising Linage Report

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This report supplies newspapers with current benchmarks of ROP, classified and preprint linage — and on a more timely basis than any other national linage report. Each report includes monthly and year-to-date figures for each participating newspaper. Two important features, which you won’t find in any other linage report, are the linage reports and number of preprints recorded for 74 individual stores, including big advertisers such as Pizza Hut, Target and J.C. Penney. See who is getting advertising you would like to have and use the information to motivate and direct you sales force more effectively.

Advertising, linage