September 10-12, 2017, Colorado Springs

Inland and SNPA’s first joint annual meeting

A program that reflects their strengths

Posted

Inland and the Southern Newspaper Publishers Association released their preliminary program for their joint Annual Meeting at The Broadmoor in Colorado Springs Sept. 10-12.

As might be expected from two associations that pride themselves on offering practical information in a collegial environment, this preliminary program focuses on success—in print, digital, branding, marketing, advertising and more.

Here are the sessions to expect at The Broadmoor in September:

Meeting the Challenge: The Shifting Nature of Our Business

This session takes a 30,000-foot look at the newspaper industry to orient attendees to the challenges and opportunities of this media environment

Marketing the Strength of Our Brand

Our audience and advertisers tell us repeatedly that they respect the local newspaper brand, but too many organizations aren’t doing enough to capitalize on that strength. This session lays out how newspapers can maximize the return on the decades spent building their brand.

The Future Structures of News Organizations and Community Journalism

In an increasingly crowd-sourcing world, how should newspapers organize their newsrooms, newsgathering processes and engagement with their audience? Learn what’s ahead for your organization.

12 Ideas that Drive Revenue

Inland and SNPA keep a laser focus on building revenue opportunities for their members. Expect specific ideas that can be implemented immediately back at your company.

What Newspapers Must Do to Keep Public Notices

The threat to legal requirements that public notices be published in print has never been more dire. Learn what publishers around the nation are facing—and how they are successfully responding to the siege on printed public notices.

Recruiting and Retaining Sales People

Publishers say this is their number one challenge. Learn how newspapers of all sizes are assembling effective sales teams who succeed in selling across all platforms.

Digital Agencies – Where is the Money?

This session is all about what it takes to structure a digital services agency that can thrive in the face of numerous digital-only competitors.

Monetizing your video the YouTube way

Learn from the expert in turning news media content into bigger audiences and more revenue how media organizations are finding success partnering with YouTube. Uzo Ometu, the head of strategic partnership development/content for YouTube, works with publishers that are generating an entire new revenue stream with video right now.

This session will focus on:

  • Best practices for distributing news content on YouTube can partner with YouTube
  • Attracting and engaging a loyal video audience
  • Using the YouTube player on your website
  • The revenue opportunities from distributed video content
  • How to get video production training

Circulation Pricing and Elasticity

When it comes to subscription and single-copy pricing, one size should not fit all in your market. Learn the science behind pricing that maximizes your circulation revenue.

Hot Tech Companies

Meet the startups and re-invented legacy companies that offer tremendous digital revenue potential.

Pay Walls and Digital Subscriptions – Yes or No

A look at the specific factors that go into this still-unsettled debate about access pricing.

Using Data to Understand and Grow Your Business

Big Data isn’t just for the Google’s or Amazon’s of the world—you’ve got a treasure trove of information right inside your organization. This session shows how to harness the power of data you are already generating.

Efficiency Trends You Need to Know

This session looks beyond the “we’ve always done it that way” mindset to demonstrate specific ways your organization can be more effective at jobs to be done.