A Star Tribune-branded magazine is coming back to the newspaper in April.
This won’t be the sort of Sunday magazine most metros abandoned years ago because of cost and advertiser indifference—but a glossy high-end quarterly delivering an attractive demographic to businesses that are advertising in other local and regional glossies but not, by and large, in the daily newspaper.
Star Tribune Magazine will be delivered to the newspaper’s more than 225,000 subscriber households throughout the 13-county Minneapolis–St. Paul metro area.
Star Tribune Media said the magazine will be led by Sue Campbell, assistant managing editor for features at the Star Tribune and “will feature deep, compelling reads on the issues and characters shaping life in the Twin Cities and Minnesota, as well as more of the wide-ranging lifestyle content that Star Tribune readers value—spanning home design and décor, food, fashion and more.”
Star Tribune Magazine content will be produced by the newspaper’s journalists—but will be completely original with none taken from the daily.
The 60-page magazine will be themed to the season, with home and garden in the spring, health and wellness in the summer, travel in autumn, and fashion and style in the winter.
In an announcement, Star Tribune Media said the unique content and high production values will offer a premium advertising environment, while the quarterly frequency and competitive pricing “will make it easy for advertisers to fit Star Tribune Magazine into their promotional mix.”
“Star Tribune Magazine represents an exciting new opportunity for advertisers that want to cost-effectively engage the attractive demographics of our audience,” Publisher and CEO Mike Klingensmith said in a statement. “We believe this blend of thoughtful long-form content and upscale visuals will spur readers to spend more time with a Star Tribune product—well beyond our customary 24-hour cycle. We’re confident this new and attractive publication will become a popular fixture in the local media mix.”