Presented by Tim D’Avis, director of email success, Second Street
Develop an understanding for how to use email to drive subscription marketing campaigns. Learn which audiences to target, which offers to send, and when (and how much) you should message. This webinar will illustrate tried-and-true segmentation techniques to avoid list burnout while driving a maximum ROI. Plus, see examples of how other companies are creating effective onboarding sequences to move your customers from passive participants to active advocates.
People of inland
Inland Past President
J. Tom Shaw
General Manager, Suburban Group/Shaw Media, Downers Grove, IL
Director of circulation sales and marketing, The Seattle Times
Associate Publisher, Bakersfield Californian, Bakersfield, CA