The agenda for THE Revenue Conference in Chicago April 11-12 is shaping up—and as promised has a laser focus on growing newspaper revenue.
Here are just some of the speakers and sessions:
Mike Blinder, THE Revenue Conference co-host and president of The Blinder Group
Shannon Allen, vice president of digital sales, Federated Media
Brock Berry, CEO of AdCellerant
Greg Swanson, partner/business development leader, Itzontarget.com and Destination Commerce Corp.’s OneBoat community CMS
Charity Huff, managing director, Maroon Ventures,
John Kimball, managing general partner, The John Kimball Group
Jim Brown, vice president, sales and marketing, Borrell Associates
Jason Taylor, president, GateHouse Live
Lyndsi Lane, vice president, GateHouse Live
Ellie Kuhn, sales and marketing director, GateHouse Live
More speakers being added daily!
Want Big Revenue? Think BIG. This keynote will get right to the crux of the challenges newspapers have before them—but also the many opportunities those very challenges open up. The keynoter, to be announced, will set the stage for the opening day with two goals: Thinking big—and thinking revenue.
Maximizing Your Print Ad Dollars Sure, subscriptions are down and younger readers seem to prefer digital news. However, the printed legacy product is far from dead in credibility, audience, reach—and the results it gets! At this session, learn the latest methods being implemented today to maximize ad revenue from every inch you print.
You’ve got revenue: Creating email sales campaigns that work This session will take you step-by-step through what it takes to create effective email campaigns. You’ll learn how to discern the difference between the many email lists brokers. You’ll learn how to set advertiser expectations for their campaigns. At this session, digital media sales expert Greg Swanson will add another tool to your sales kit by laying out how to sell the retargeting of respondents across social media, the web—and even with snail mail.
Re-Thinking Real Estate Revenue, NOW! The local real estate landscape has changed before our eyes—and back in favor of newspapers! Owners and agents are moving money out of digital verticals like Zillow and Trulia, preferring marketing options that raise their “top of mind awareness” and personal brand within the neighborhoods they serve. You in newspapers already own the solutions they crave. Learn how to win back the sizable local dollars that are now in play!
Seizing Local Political Dollars, Now! Tons of hyperlocal cash will be available over the next few years on candidates and ballot issues. Do you know how to mine these dollars so you don’t miss out on this huge adverting revenue category? Learn from John Kimball and some of his clients presenting their experience winning political ad dollars in small and medium markets.
Digital Services: Necessary Evil or Profit Center? Is there still profit in selling services to local advertisers? Some media companies have decided this is their “holy grail” for survival. Others have dumped the whole effort. Who’s right? And, what’s working to make money for newspapers of all sizes with digital services?
Squeezing Every Dollar From Banner Ads! It is essential to optimize our websites to gain every dollar we can from every page view we earn. But, are we truly maximizing our ad banner revenue properly? What CPMs should we average locally? And, is our network inventory being optimized properly? Or are we undervaluing the ads we allow others to sell for us? This session will laser-focus on making the most profit from every online ad we serve!
Making Money From Our “Frenemies:” Facebook and the rest. The Social Media Revenue Opportunity Media publishers cannot ignore Facebook’s dominance as a competitor for local ad dollars and it’s perceived high value from our local advertisers. Should we “play in their sandbox” by offering Facebook products in tandem with our local solutions? Or, do we find more creative ways to leverage their audience to our benefit? If you are perplexed at finding profit from social media, this panel will show you the most effective ways to produce local dollars from these channels.
You Made How Much? Doing what? A participants round-robin with exchanges of revenue ideas and successes. Everyone participates—and someone will win big!
Branded Content: Putting Its Phenomenal Growth To Work For You There is serious money to be made utilizing this marketing tactic that has seen impressive and dramatic growth in just a few short years. And it looks like the opportunities from branded content will continue to ramp up. Learn how your media company can leverage this revenue growth strategy
Recruiting Sales People Who Can Sell—And Keeping Them! In this session sales management expert Charity Huff will guide you through the entire process of assembling high-achieving sales leaders, from the questions each organization must ask itself before hiring anyone to the ongoing process of keeping salespeople motivated. You’ll learn how to hire based on your organization’s core competencies, and how to map those to your sales process.
Let’s Put On a Show! Events The Make Money For Any Sized Newspaper GateHouse Live is the industry leader in producing events for GateHouse Media’s many newspapers and other papers as well. At this session, GateHouse Live’s top executives—Jason Taylor, Lyndsi Lane and Ellie Kuhn—will share the secrets of what it takes to generate brand-new revenue streams by staging events.
OK, Siri, I’m Just Gonna Ignore the Opportunities in Video. Cool? Ignore the opportunities in video at your peril! Video growth is exploding—and so are the revenue plays that make newspapers competitive for the dollars that once went exclusively to local broadcast. You’ll learn what works best on video and on what platform, how to price video ads, how to hold down production costs, how to deepen audience engagement with video, and how to avoid the inevitable challenges that come with video.
Our agenda is deepening all the time. Watch inlandpress.org or therevconf.com for continuing updates.