Webinars

The Seattle Times’ journalism labs: Finding new sources to fund quality coverage and bigger newsrooms

Presented by Sharon Pian Chan, Vice President, Innovation, Product and Development, The Seattle Times

Posted

Wednesday, October 17 | 2 p.m. CDT

Presented by Sharon Pian Chan, Vice President, Innovation, Product and Development, The Seattle Times

Newspaper companies have made money from two products for the past 150 years: subscriptions and advertising.

The Seattle Times has been building a new product line for the past seven years: journalism labs. These are independent journalism initiatives that drive social impact, funded by philanthropic foundations, corporations and nonprofits that want to improve the world.

These labs have allowed the newspaper to continue improving the quality of the news product and hire more reporters—even as print ad revenue continues to decline.

In this webinar, learn how you can apply the same approach to the communities you serve.