Kati Erwert began the new year in a new position: Vice president of marketing and public service for The Seattle Times.
She joined The Times’ marketing department in 2007 and had been the director of marketing since July 2015.
“The new position is multi-faceted with traditional marketing responsibilities and new, innovative public service responsibilities,” The Times said in its announcement. “It also includes key responsibilities as a team member in The Times’ highly successful print and digital audience and subscription efforts.”
Erwert has led The Seattle Times Fund For The Needy annual holiday campaign for the past nine years, generating more than $10 million dollars for the fund that benefits 12 local nonprofit agencies. The Fund is “a cornerstone of The Times’ community commitment,” the newspaper said.
“For the past 18 months I have had the privilege of working directly with Kati on two of The Times’ most innovative initiatives—the development of our public service voice and the development of a portfolio of strategic marketing partners,” Seattle Times Publisher Frank Blethen said. “Kati will be an excellent addition to our senior management team, a team specifically built to guide us into the next generation.”
Founded in 1896 by Alden J. Blethen, The Seattle Times’ stewardship is now led by the Blethen family’s fourth and fifth generations. The family also owns the Yakima Herald-Republic and The Walla Walla Union-Bulletin.