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TownNews expands client roster with purchase of GTxcel CMS suites

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TownNews has acquired the Rayos and Rivisita content management systems, adding more than 200 broadcasters and magazine publishers to its client roster, which includes almost 1,800 newspaper, TV, radio, magazine an web-native businesses.

“Our mission is to help our customers power audience engagement and drive revenue, and this deal furthers that goal,” TownNews CEO Brad Ward said in a statement. “It also strengthens our position in the broadcast market while significantly expanding our magazine business.”

More than 20 television broadcast properties use Rayos to create and deliver multimedia content to their web and mobile sites, apps, and other digital content platforms. The Rivista content management system is used by 175 magazine publishers.

“With the Rayos platform, TownNews can offer broadcasters a WordPress-based solution that really fits their needs, especially when combined with our cutting-edge live streaming platform, Field59,” Ward said. “Standard WordPress simply doesn’t deliver the functionality, security, or scalability necessary for enterprise deployment. Rayos includes a wide variety of features and customizations that are specific to broadcast.”

As part of the deal, seven GTxcel staff members with expertise in development, implementation, support and sales will become part of the TownNews team.

“TownNews is the perfect home for our publishing partners and employees,” said Peter Stilson, CEO of GTxcel. “TownNews is uniquely suited to provide state-of-the-art technology and outstanding customer service to both the print and broadcast industries.”