This webinar puts the strategy in creating and selling multi-channel marketing strategies. From the start you’ll learn why geo-targeting, contextual and behavioral targeting based on search or browsing history, and social advertising are not products, but tactics. Digital advertising sales entrepreneur Greg Swanson—whose deep experience includes directing digital sales at major media chains and co-founding one of the nation’s largest travel guide business—will review integrated packages incorporating both digital and print that work.
Webinars are FREE to Inland members. Members of our co-sponsoring associations get a discounted rate of $15 per webinar. Non-members are welcome to attend at $25 per webinar.