Mission One: Revenue

A conference with a mission: Maximizing newspaper revenue streams and sources


Mission One: Revenue. Digital, print, mobile & more proclaims its ambitions in its very title, at once suggesting a laser focus on making money and a wide net to capture the many old and new ways newspapers can generate revenue.

This conference combines the strength of previous Inland conferences devoted to generating revenue through digital platforms and others that focused on more legacy revenue strategies.

It also brings together the strength of two partners, sales guru Mike Blinder’s The Blinder Group and the Southern Newspaper Publishers Association.

Blinder said Mission One: Revenue solves a dilemma for newspaper executives faced with a choice among more narrowly focused industry conferences.

“Some media executives were having to decide which of the Inland conferences would be best to send themselves and their teams: THE Revenue Conference, or the Driving Digital Revenue event?” Blinder said. “So it made total sense to create something new—one that sets Mission One as helping newspapers make money.”

And who should attend Mission One: Revenue? Publishers, ad directors, digital managers, audience development executives. In a word, anyone tasked with increasing revenue at their newspapers.

M1Revenue, as its sponsor style it, is attracting real interest throughout the industry—and has already recruited some of the best executives in the industry bringing success stories and innovative ideas.

A good example of the quality of M1Revenue presenters is Stephanie Weber, who will talk about bringing Silicon Valley-style innovation to the 145-year-old The Gazette in Colorado Springs. Before becoming the newspaper’s vice president of audience, digital development and information technology, she was a computer programmer and software engineer, growing digital audience and revenue.

“I’m driven to innovate through developing products that provide content in a variety of different media spaces,” she told the Colorado Press Association in November. “We hire from outside of the industry for our innovation lab, bringing in fresh perspectives and coming up with different ideas. We then build prototypes, see if the public finds it palatable, and if so, build the larger products out from there.”

Many of the M1Revenue presenters come with special expertise in optimizing new and existing revenue streams. Greg Swanson of Itzontarget.com will speak on effective email campaigns. There will be Borrell associate’s Jim Brown, Pamplin Media’s Brian Monihan and Blinder himself on the new opportunities in real estate advertising. Second Street’s Julie Foley on promotions. Three top executives of GateHouse Media’s events unit--Jason Taylor, Lyndsi Lane and Ellie Kuhn—will reveal the secrets of their success.

Look for Shannon Allen of Federated Media, and AdCellerant CEO Brock Berry to talk digital services agency approaches. And TH Media’s Mike Fortman on how its flagship newspaper added nearly $600,000 in new revenue in a single year. John Kimball will target the opportunities in political advertising, while Al Getler of Advantage Newspaper Consultants leads a session on maximizing revenue from print products.

See the complete agenda and information on registration and accommodations (right).

An extra incentive for you to attend

M1Revenue from The Blinder Group

Frankly, we think this agenda is the best argument for attending Mission One: Revenue, digital, print, mobile & more. But Mike Blinder is adding even more.

His offer: Attending M1Revenue and you’ll get six months of FREE online sales training for your sales team with The Blinder Group’s Client 1st Sales Training Program.

Oh, and by the way, Mike notes that this is a $1,000 value. Can you say “immediate ROI” for attending