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Clark Gilbert, president & CEO of the Deseret News Publishing Company and Deseret Digital Media, will address conference attendees on the subject of media innovation.
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11/17/10
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The Chicago Tribune has reinvented the way it gets rid of its post-production waste by implementing a recycling program, saving the company money on garbage removal and generating revenue by selling its recyclable waste.
With a daily circulation …
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By Michelle Finkler | Associate Editor
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10/27/10
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In some production areas, the Chicago Tribune was able to clear out underutilized walls and paint lanes on the floor for each type of recyclable material.
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10/27/10
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Daily newspapers need to examine their pricing and sales structures, according to consultant Bill Day.
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10/27/10
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Bill Day was so successful in leading Gannett’s sales efforts with national retailers like Target Corp., he was recognized by the discount retailer in 2008 as the Corporate Media Partner of the Year. But now, Day believes national advertisers’ …
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By Adolfo Mendez | Editor
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10/27/10
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Barbara Trimble, publisher of The Valley News in Shenandoah, Iowa, came up with the idea for a new tab that would involve readers and non-readers of the 2,300-circulation weekly by sharing stories of where they were during significant historical …
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By Adolfo Mendez | Editor
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10/26/10
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At a time when media companies are looking for ways to monetize their digital operations, Inland’s 125th Annual Meeting in Chicago will present panel discussions on paid content models and the rapid growth of mobile.
“We’re on the Move: …
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By Inland Staff
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10/22/10
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Panel discussions on paid content models and the rapid growth of mobile will be among the variety of topics at the Inland 125th Annual Meeting.
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10/22/10
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Plan now to attend the 125th Annual Meeting.
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10/21/10
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Panel discussions on paid content models and the rapid growth of mobile will be among the variety of topics at the Inland 125th Annual Meeting.
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10/19/10
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If you ask and get birth date information from people who fill out your online registration form, you can use that information to strengthen your relationship with readers and grow your revenues. Image supplied
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9/30/10
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You’ve got an e-mail program. Great. But how do you make sure your e-mails are really effective? How do you sell it to advertisers? How do you make sure people are opening them?
Ruth Presslaff, president of Presslaff Interactive Revenue, a …
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By Adolfo Mendez | Editor
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9/30/10
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The Inland Press Association is currently making plans for the 2011 Study Missions travel program, and we would greatly appreciate your feedback during this critical planning stage.
There are four options on the table: Cuba, Greece, Scandinavia …
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By Inland Staff
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9/28/10
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Study Mission 2011 planning is under way. Trips to the following locations are being considered for 2011: Cuba, Greece, Scandinavia or Maritimes. The Inland Press Association seeks member input to finalize plans.
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9/28/10
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New health care reform provisions take effect Sept. 23.
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9/22/10
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While most of the historic reforms proposed in the six-month-old federal health care law won’t take effect until 2014, some significant changes are well under way, including additional coverage for adult children up to age 26 in some insurance …
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By Adolfo Mendez | Editor
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9/22/10
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When the 2010 spring primaries approached in Columbus, Ind., the advertising department at The Republic, sought a creative way to appeal to local political candidates. To speak their language, the newspaper employed a tool that candidates could …
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By Michelle Finkler | Associate Editor
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9/22/10
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Newspapers Deliver Voters was created by the advertising department at The Republic in Columbus, Ind., and distributed to local candidates. The ballot-style brochure is tailored to the needs of these unique advertisers and explains the benefits of …
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9/22/10
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To promote its recent pet contest, the Citizen Tribune sent out this graphic in an e-blast to readers. Image supplied
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9/21/10
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The Citizen Tribune in Morristown, Tenn., gives readers the chance to be a winner each month of the year.
“We schedule a contest every single month to capitalize on the interest,” said Seth Horn, digital media director for the …
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By Adolfo Mendez | Editor
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9/21/10
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New health care reform provisions kick in Thursday, Sept. 23.
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9/21/10
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To promote its recent pet contest, the Citizen Tribune sent out this graphic in an e-blast to readers. Image supplied
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9/9/10
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Friday, Sept. 10, is the deadline to enter the 2010 Newsroom Contests, sponsored by Inland Press.
There is still time to enter in any of the following categories:
Local News Writing
The Local News Writing Competition is co-sponsored by the …
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BY INLAND STAFF
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8/31/10
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