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11/4/09
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11/1/09
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10/28/09
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10/28/09
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Click here for tributes to Ray written by industry professionals, photos of Ray from throughout his youth and career, a PDF booklet honoring Ray or to submit your tribute to Ray.
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10/28/09
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Imagine this scenario: a furniture store in your market wants to attract in this economy customers with household incomes of $75,000 or greater, and it’s the job of your advertising department to help the local retailer.
“Say they’re …
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By Adolfo Mendez | Editor
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10/27/09
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Newspaper sales reps should help advertisers develop a different advertising and marketing strategy when, in a down economy, consumers withhold spending and buy less expensive goods (the lipstick effect). image supplied
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10/27/09
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Financial decisions can produce unintended consequences, said Chris Kubas, vice president of Kubas Consultants.
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9/30/09
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Newspapers run the risk of not seeing good returns over a long period of time when department budgets are cut to the bone, according to Chris Kubas, vice president of Kubas Consultants, a 32-year-old international company headquartered in Toronto, …
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By Adolfo Mendez | Editor
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9/30/09
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9/21/09
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Newspaper leaders will find their best value for circulation training at the 2009 Circulation Strategies Academy, Nov. 10-11 at the Minneapolis Airport Marriott in Bloomington, Minn. The academy is co-sponsored by Inland Press Foundation and …
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By Caleb Melby | Medill School of Journalism
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9/21/09
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9/14/09
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9/13/09
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Register today!
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9/7/09
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Register today!
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8/31/09
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Bill Ostendorf, founder and president of Creative Circle Media, is highly optimistic about the classifieds section of your newspaper.
“I think there are literally hundreds of ways to make more money in print classifieds today,” Ostendorf said …
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By Adolfo Mendez | Editor
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8/31/09
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Newspapers should pursue food classifieds, said consultant Bill Ostendorf. "More money is spent on food in your market than almost any other category," he said. "And you only get a fraction of their dollars." Image supplied
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8/31/09
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Enter today!
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8/23/09
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Here's something you can do to boost newsroom employee morale, encourage good performance, and reinforce your commitment to quality content in your newspaper…and costs are minimal.
Inland Press Association invites your participation in its 2009 …
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8/23/09
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Register for the 124th Annual Meeting today.
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8/18/09
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Sign up today!
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8/13/09
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Newspaper leaders can be effective if they return to what consultant Bill Osborne described as the BEAR necessities.
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8/2/09
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Immanuel Kant once said you can judge the heart of a man by his treatment of animals. Giving pets their own blog site, then, is probably a sign of good heart.
It can also be an effective way to engage the local community, as in the case of South …
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By Adolfo Mendez | Editor
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8/2/09
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Enter today!
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8/2/09
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South Valley Newspapers created the South Valley Pets Blog to satisfy a local niche. image provided
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8/2/09
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