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April 10, 2008 / July 17, 2008
Chicago, Ill. / Site to be Determined
Training in how to generate revenue through online products.
Interactive Sales and Revenue Basics Benefits
Introductory training for newspapers in how to sell …
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9/5/07
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April 9, 2008 / July 16, 2008
Chicago, Ill. / Site to be Determined
Training in newspapers' use of audio, video, databases, blogs and other digital journalism tools.
Interactive Media Basics Benefits
Introductory training for newspapers …
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9/5/07
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The Florida Times-Union had a problem: it owned an e-mail blast tool but had never used it.So the Jacksonville daily created "e-Magazines," a suite of e-mail newsletters intended to bring more readers to the newspaper's Web site, Jacksonville.com. …
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By Jeremy Weber
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9/5/07
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8/26/07
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Sometimes old media work better than new media.The Daily Press, Hampton Roads, Va., took the traditional "letter from home" and made it the focal point of a special feature appearing in the July 4 edition.In cooperation with the USO of Hampton …
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8/26/07
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|Premium-priced strip ads raise revenue, work well for image advertising.
By Randy Craig | Publications Editor
Deborah Nadell, display advertising manager for the Daily Press in Hampton Roads, Va., likens front-page ad space to waterfront …
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8/26/07
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Dire warnings are common for the newspaper industry these days. Elaine Clisham, marketing director for the American Press Institute, delivered hers to an audience searching for new revenue ideas."This is not just another business down cycle. You're …
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By Randy Craig | Publications Editor
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8/26/07
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Many newspapers have observed with interest the transformation of Gannett print newsrooms into "24-hour information centers." The News-Press in Fort Myers, Fla., explained how it guided employees through the conversion at Inland's recent Human …
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By Jeremy Weber | Associate Editor
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8/26/07
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8/26/07
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8/26/07
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A sampling of new revenue ideas shared at Inland's recent Special Sections and New Revenues Conference:
Online auctions continue to be successful revenue generators for newspapers. The Cleveland Jewish News, Beachwood, Ohio, netted …
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By Jeremy Weber | Associate Editor
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8/26/07
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Training for newspaper advertising sales staffs in selling newspaper display advertising and ad packages.
GET BROCHURE [file size: 567KB]
Sales Training Benefits
Training focuses on selling newspaper advertising against the competition. …
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8/21/07
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Bill Ostendorf has a winning recipe for an effective newspaper Web site: the home page doesn't scroll, story positions change daily, and photos get played really big.The concepts come from studying the top Web sites that make the most money online: …
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By Jeremy Weber | Associate Editor
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8/14/07
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By Staff Reports
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8/14/07
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8/14/07
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8/14/07
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Nam sollicitudin, nunc eu blandit accumsan, tellus nibh cursus ligula, in iaculis lorem pede sed nunc. Suspendisse fringilla sagittis lacus. Integer volutpat erat nec orci. Aliquam erat volutpat. Praesent ante. Sed magna eros, varius eget, lacinia …
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By Staff Reporter
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8/14/07
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Aenean vel turpis id lectus convallis molestie. Aenean nonummy. Sed facilisis interdum risus. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Nulla facilisi. Curabitur et nunc quis nunc sagittis bibendum. Cras sollicitudin ullamcorper mi. …
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By Staff Reporter
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8/14/07
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8/14/07
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8/14/07
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National advertising managers at newspapers saw the biggest percentage increases in base pay and incentives last year, according to the 2007 Newspaper Industry Compensation Survey.Specific salary figures and ranges from the confidential survey are …
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By Inland Staff
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8/14/07
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Bill Ostendorf believes your paper can make money online."There is no end to the ways to make money on the Web, and most of our sites are not scratching the surface," said Ostendorf, president of Creative Circle Media Consulting.His list of ideas is …
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By Jeremy Weber | Associate Editor
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8/14/07
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